ABOUT US

A new UK-founded country lifestyle brand for women with discerning taste in the elegant, traditional and heritage country style.  Focused on UK sourcing of raw materials from the UK farming and countryside communities in a first-of-its-kind fashion.  This is farm to fashion

Artisan and Royal warranted manufacturing for heritage and traditional product provenance reserved only for the highest value production offer for ethical fashion products with a quality built to last.

A brand of consumer trust, transparency and traceability for the emerging considered consumer of women's country-style fashion. We believe that if you are English countryside style through and through, then your fashion choices need to align with that message and source to market.

The first UK women's fashion brand to offer a full circular end of product life solution, also taking full ownership and responsibility of our fashion waste as another brand first.