OUR HERD ARE THE CREAM OF THE CROP

COMMUNITY AND COLLABORATION WORKING TOGETHER AS IT SHOULD BE

OUR HERD

Filly & Fox is about teamwork, collaboration, and community. It's this collective passion for farm-to-table fashion by a dedicated group of fashionistas and country living folks that has brought Filly & Fox to the wider fashion community.

It simply isn't possible to achieve any of this without honest transparent, and authentic team members who share the longer-term vision and appreciate the effort by everyone involved. It's all achieved by a shared desire to create the most authentic and trusted country style UK fashion brand for women the industry has seen.

We are independent, sole-entrepreneur-founded, grass roots, and non-investor-backed. We are not held to ransom by shareholders and boards of directors calling the shots like most corporates, and that's why we do what we do.

We can challenge the status quo, do our own thing, and show up and lead the change in the fashion industry without fear of being cancelled or told to fit the current and long-established fashion narrative.

A narrative that is no longer working most time has changed, and customers seek the truth about what, where, and how their fashion collections came to be.

Most brands just simply won't tell you. It's this lack of open trust and brand integrity that consumers are tired of, and the very reason we now exist.

SHARED VALUES & MISSION DRIVE US

Fashion is not simply about trends, products, price and style it's about who's in your camp, your tribe, your

HERD.

It's taken two years to find the right collaborators and fashionista sisters to finally come to market with the vision that is farm to fashion. Not everyone get's it, supports it or will value it, but for those that do we are here to serve you.

Annabel brings the energy, vitality and socially aware emerging GEN Z narrative to the brand. Engaging audiences that will shape the future and longevity for Filly & Fox as we progress.

Vanessa brings a wealth of global fashion experience to the brand. From vogue catwalk runway modelling, fashion media and PR to industry experience at the highest levels in the luxury global fashion spanning over of over twenty plus years .

Hannah brings real English country life lived experience, as a devoted equestrian, farmer and all-round country file expert. If anyone can put our elegant and framed traced products through it paces it's Hannah.

Kitty brings an element of style, grace and new vogue glamour to the brand as an emerging model and UK fashion talent. Already raising the bar in her field of work from major labels to independents having Kitty on board in the heart beat of the industry ensures we are always on trend.

All ages, all experiences and all aligned to make FILLY & FOX a true legacy brand in country style fashion for all the right reasons.

ETHICS - TRANSAPRENCY - TRUST

Some people say you should never follow the HERD and to do your own thing. But when you have a HERD like ours it's hard not to want to be part of our ethical fashion herd.

MR CHRISTIAN

Great British Sustainable Entrepreneur Winner 2024 and ex global fashion brand manufacturing and sourcing professional, has devoted over twenty years working with, consulting for and been employed by some of the worlds most recognisable luxury fashion brands All of which defined his experience, skills and knowledge needed to create Filly & Fox

RAPLH LAUREN - MULBERRY - PAUL SMITH - CHURCH SHOES - PRADA

Deciding to leave corporate fashion behind and the ever growing toxic culture playing out in the industry, and taking his know how to create and launch a fashion brand with connection to the land for a truly independent and considered and compassionate approach to English country style fashion.

Not only are each and everyone of our products diligently scrutinised for quality, durability and ethical values, so too are our collaborators who join our herd.

We share collectively the ups, downs the wins and successes.

Fashion is and should be about independence owning your style, community and supporting each other for a more ethical and compassionate existence.

I couldn't be more grateful to our HERD of country living and loving fashionistas and passionate collaborators

If there was ever a brand to celebrate the coming together of people and planet rather than division we see in society

Filly & Fox is shaping up to do just that.

THANK YOU - TEAM !

ANNABEL DE JONG

Annabel de Jong is our founding brand ambassador and has been with us from the very start. Classic and heritage fashionista with a unique style all of her own Annabel captures the very essence of what Filly & Fox stands for.

Individual styling, from casual to evening elegance all with a twist of country style vibe. Never trend influenced like most but determined and insistent on heritage and traditional wardrobe staples that are high quality and will last a lifetime.

A genuine foodie with a passion for shooting, riding playing horse polo and everything country lifestyle Annabel has brought the brand vison to life. Annabel continues to represent and engages with the new generation Z audiences that will be the future of FILLY & FOX as the years roll on by.

ANNABEL ON FILLY & FOX

VANESSA BELL

Vanessa Bell is our collaborative partner in the farm to fashion advocacy space.

Australian catwalk model and ex global vouge fashionista turned her back on corporate fashion to tend to 5,000 flock merino sheep and 10,000 head of cattle on her family homestead on Australia's east coast. Vanessa also coming to market in 2025 with her own farm traced Merino women's luxury knitwear collections.

Her very own flock and merino wool spun into yarn and then sent to artisanal heritage traditional Italian garment makers for a collection that is at the very heart of ethical, regenerative and luxury merino knitwear for women.

Our shared vision of bringing the finest products to market directly from the farm to people in the ever toxic and polluting fashion space to change hearts minds and the health of many who simply buy into the same old narrative each and every time is our vision and mission.

Brands and products from those who have lived and breathed global fashion for twenty plus years and now see that change is needed now more than ever.

VANEESA ON FILLY & FOX

HANNAH SMITH

Hannah Smith is the the devoted equestrian amongst us all. Competitive horse rider, owner and equine lover. Farmer, game shooter and all round country life expert with daily lived experience of country life, our products really couldn't be in better hands.

A passionate advocate of quality and well made fashion and robust quality that stands up to the rigors of daily country life. We know any feedback or improvements in our product quality will be from authenticated product testing on the land.

Anyone in the country lifestyle working the land will tell you it's hard work and non stop at times. To have quality and robust quality fashion is essential for country lifers !

The difference with Filly and Fox is that our products not only provide rugged reliability when mucking out before the sun rises, they are equally elegant for when the sun goes down in the evening.

HANNAH ON FILLY & FOX

KITTY DIXON

GEN Z model and emerging style icon for the new consumers of farm to fashion. Kitty brings a fresh and generational approach to fashion. From London fashion week catwalks to independent brand support her style, looks and individualism brings a fresh and on trend glamourous representation to the brand for that new emerging demographic in country style fashion.

A passionate collector of timeless elegant pieces and heritage brands. Never afraid to push past the old narratives and make a style statement, every brand needs a touch of glamour.

Kitty is wise beyond her years and clearly has a presence that captivates her audience.

KITTY ON FILLY & FOX

Everything we do at Filly & Fox is about working together and through mutual collaboration and togetherness for a positive change in fashion. There is no hierarchy in our business model as we believe in everyone who is part of the team brings there own unique story, style and ideas.

No scripting, no direction, no forced narratives just to make a sale, what we have built is an authentic, genuine and real team of fashion devotes who want change in the industry.

This is farm to fashion for a new age. Old and young, new and experienced collectively joining forces defining a new way to consume sustainable and full circular country style fashion.

WANT TO JOIN THE FARM TO FASHION MOVEMENT

BRAND AMBASSADOR APPLICATION