OUR HERD

Filly & Fox is about teamwork, collaboration, and community.  It's this collective passion for farm-to-table fashion by a dedicated group of fashionistas and country living folks that has brought Filly & Fox to the wider fashion community. 

It simply isn't possible to achieve any of this without honest transparent, and authentic team members who share the longer-term vision and appreciate the effort by everyone involved.  It's all achieved by a shared desire to create the most authentic and trusted country style UK fashion brand for women the industry has seen.

We are independent, sole-entrepreneur-founded, grass roots, and non-investor-backed.  We are not held to ransom by shareholders and boards of directors calling the shots like most corporates, and that's why we do what we do. 

We can challenge the status quo, do our own thing, and show up and lead the change in the fashion industry without fear of being cancelled or told to fit the current and long-established fashion narrative. 

A narrative that is no longer working most time has changed, and customers seek the truth about what, where, and how their fashion collections came to be. 

Most brands just simply won't tell you.  It's this lack of open trust and brand integrity that consumers are tired of, and the very reason we now exist.