WE NEED YOU

We don't want to make just any old "TOTE BAG" we want to make the best one possible. To do that, we need your feedback before we put these into production.

This is your chance to shape BAG FASHION and create the perfect tote you've always wanted.

With the Filly & Fox twist of course!

PURVEYORS OF BRITISH FARM TRACED WOMEN'S COUNTRY STYLE FASHION & ACCESSORIES

WESTERN STYLE BRIDLE LEATHER BELTS

for "DENIM" divas

SHOP STYLE

Military trench-style bridle leather belts

for "COTTON" country chic

SHOP STYLE

SLIMLINE BRIDLE LEATHER BELTS

for "LINEN" & lightweight

SHOP STYLE

Casual & Classic Bridle leather belts

for "CASUAL" & care free

SHOP STYLE

EQUESTRIAN STYLED BRIDLE LEATHER BELTS

for "ELEGANT" & elevated

SHOP STYLE

webbing & bridle leather belts

for "POLO" players & pitchside

SHOP STYLE

UNIQUE BRIDLE LEATHER BELTS

for "BOLD" & different

SHOP STYLE

Farm Traced English Heritage Country Style with Provenance

Filly & Fox was never created to be just another fashion brand.

It began with a simple belief: that fashion should have a story worth telling.

Growing up around the countryside, I developed a deep appreciation for the people, farms, traditions, and craftsmanship that form the backbone of rural life. These weren't marketing concepts or seasonal trends—they were real communities, built on hard work, honesty, and respect for the land. As I watched the fashion industry move further away from those values, I knew there had to be a better way.

Too many brands had become disconnected from their origins. Consumers were being sold carefully crafted stories while the truth about where products came from, how they were made, and who made them remained hidden. Heritage was being replaced by mass production. Authenticity was becoming increasingly difficult to find.

I founded Filly & Fox to challenge that.

Our mission is to reconnect fashion with its roots by championing heritage, transparency, and farm-inspired living. We believe the finest country style is born from real places, real people, and real craftsmanship. Every collection is inspired by the landscapes, traditions, and values that have shaped rural Britain for generations.

Being independently founded means we answer to nobody but our customers and our principles. Every decision we make is guided by one question:

"Is this the right thing to do?"

That freedom allows us to choose quality over shortcuts, authenticity over trends, and long-term trust over short-term gains.

But Filly & Fox is about far more than just brand, fashion and products

It is built for a community of women who value timeless style, countryside heritage, and conscious purchasing. Women who want to know where their garments come from and who believe that what they wear should reflect their values as much as their personal style.

Behind every piece is a collective effort of passionate designers, makers, rural communities, and country lifestyle advocates who share a vision of a more honest fashion industry. Together, we're building a brand that celebrates British country living while preserving the traditions and stories that inspired it.

When you choose Filly & Fox, you're not simply purchasing a product.

You're supporting an independent business. You're championing heritage craftsmanship. You're investing in authenticity. And you're becoming part of a movement that believes fashion should once again stand for something meaningful.

Welcome to Filly & Fox.

Where heritage lives on, stories are woven into every collection, and country style is created with purpose.

THIS IS FARM TO FEMME FASHION WITH A BIG DIFFERENCE

OUR MISSION & VALUES - BUT YOUR WHY?

MADE TO ORDER

Every Filly & Fox product is made to order - we do this as we only wish to source, purchase and use considerately the materials needed to fulfill our customers orders. This process ensures that we only take what we need. Our artisan makers are able to plan, pre order and make in batch production runs. This improves resources drain, enables consistent quality in production and reduces waste. We aim to ship your order within a 2 - 4 week delivery window and keep you updated on progress.

SLOW FASHION

We have adopted a bespoke pre-order business model and support the slow fashion model. We do not pre forecast or follow trends or pre-manufacture and stock products. So many brands get this wrong and often have overstock,, which they then have to discount or destroy.

Yes it takes a little more time for you to receive your products operating in this way. But Fast and Furious is not always the best.

As the saying goes, " all good things come to those who wait"

PRODUCT ASSURANCE

Our founder, Mr Christian, is a twenty-plus-year veteran in this space, having worked for and consulted with some of the world's largest luxury brands. It really wouldn't do his or Filly & Foxes' reputation or credibility any favours if we didn't stand by everything we do.

We guarantee that we do not design, source, or manufacture outside of the UK. We are a 100% new, iconic and trusted British women's accessories fashion brand. twenty-plus

Keeping things this close to home soil means we can inspect, validate and keep a tight rein on everything we make. Some of our supplier relationships are equally twenty plus years in the making. And our loyal and collaborative network and community of carefully vetted partners is also growing.

You will realise this the minute you open the box to your new Filly & Fox product. It will be quite a different experience from anything you have had before. You will see instantly we are not a one-trick pony!

PRODUCT AUTHENTICATION

Every element of our suppliers operations and sourcing is personally verified and checked to ensure that we make our products in the most rigorous ethical and transparent way as possible.

Every product is shipped with full certification and authentication by default. All of our products are stamped tagged or branded with a source traced farm to fashion code unique to each Filly & Fox product.

Filly & Fox is a brand of integrity and trust and so our honesty and transparency We are setting new levels of trust in the industry and leading by example.

FULL CIRCULAR

As a new brand to market we set out from the start to be the UK's first full circular country lifestyle brand. Taking full responsibility for everything we produce and taking it back when your finished with it.

Yep! your heard that right ! our take back loyalty discounts for new product replacements or a change in wardrobe looks and styles, will be the epitome of other brands, who will wonder why and how we can do this.

Vintage resale, refurbishment, and re-purposing old products will be order of the day. If you throw any of our products to landfill that's on you, not us.

Besides why would you want to throw away any of our products when you get such great loyalty discounts for remaining part of the Filly & Fox community.

LIFETIME GUARANTEE

Every Filly & Fox product has a full lifetime and end of life buy back guarantee. Our products have been carefully curated using the finest most durable and traditional farm sourced materials, so we will happily stand by this promise. Unlike other brand who might offer 18 month at most !

With such established and trusted partners in our corner means we do things a little differently to most.

We know exactly what, how and where our materials have come from and having worked in this field for over twenty years we know also just how we can avoid them going to landfill.

We seek our customers to be loyal fashion devotees and long serving ethical consumers of farm to fashion and so it's only right that we give them a reason to keep coming back time and time again.